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Calvin Iverson



Calvin Iverson is a trusted public relations professional with more than 12 years of experience advising brands on how to strategically connect with their audiences through storytelling and media relations.


Calvin started his career at Weber Shandwick, where he crafted PR strategies and landed top-tier media hits for consumer clients including L.L.Bean, Life is Good, Perrier, and the Maine Lobster Marketing Collaborative. Calvin became known for his deep media research and personalized pitches to reporters, skills that are the foundation for Iverson Insights.


After Weber Shandwick, Calvin branched out from the agency world to build PR programs from scratch in-house at startups like Drizly and TravelPirates. He also served as the U.S. campaigns director at, where he helped activists achieve impactful outcomes for their petitions through strategic media relations campaigns, generating widespread press attention and driving real change.


Calvin founded Iverson Insights, LLC in January 2024 to offer his expertise to clients on a freelance basis. Whether you are a seasoned brand seeking fresh perspectives or a startup bursting with potential, Calvin treats your brand as his own – and he brings the strategic thinking, personalized attention, and startup savvy you need to thrive.